Our Refreshed Website and New Logo Represent 4 Core Values and Extended Client Reach
While strategy, staff development, execution, and results remain at the core of what we do, our focus has evolved. As our company has grown, so has our reach. From solar cells to medical PPE, our proprietary Continuous Improvement and Maintenance & Reliability methodologies now serve a wide range of manufacturing operations.
So while we still help forest products companies reach their full potential, today we also partner with manufacturers from many verticals to elevate their operations.
To better reflect this growth, we’re proud to share our refreshed website and branding!
Our new logo — with its volcanic peak and mirrored reflection — is a tribute to our founder, Mike Steele’s, deep connection with Chile and his Chilean family ties. (If you haven’t heard the story behind our company name, inspired by the Osorno volcano in southern Chile, click HERE.)
The logo symbolizes balance, progress, and momentum: the very things we help our clients achieve every day. The mirrored reflection represents the importance of perspective and self-awareness. Just as the still waters of Lake Llanquihue mirror the Osorno volcano, we believe that growth is strongest when rooted in reflection. True momentum comes not only from action but from thoughtful alignment with purpose and vision.
The four ascending bars of the volcano illustrate steady, intentional growth. This captures the journey we help our clients navigate. They also represent our four-pronged approach: strategy, staff development, execution, and results. Together, these elements tell the story of who we are. They also represent how we help clients reflect, rise, and realize their full potential.
Regardless of the industry, we still work side by side with our clients to create measurable improvements that make a lasting impact.
Have a specific project in mind — or want to explore how we can help streamline your operations?
